Apple’s TV show on app developers has been greenlighted. Named Planet of the Apps, the show will be in the style of a reality competition, similar to Shark Tank.
According to The Verge, a call for entries has already been made on the planetoftheapps.com website for 100 aspiring tech entrepreneurs. One-minute video submissions, wherein tech developers and entrepreneurs can pitch ideas for a new app, are being accepted. The closing date for video submission is Friday, August 26th. Additionally, the website’s casting call stipulates that the app being pitched must be functional (or in beta) by October 21st.
Those selected, based on their videos, will then compete in the show while receiving guidance from Apple on how to get placement at the App Store. Potential funding is likely as well.
The Cupertino-based tech giant is expected to distribute its TV show across its devices. Planet of the Apps may well help generate more consumer use of iTunes and Apple TV.
What’s more, Apple’s venture into original programming means the tech giant is taking its cue from Netflix, Amazon, and Hulu. Both the New York Post and the New York Times have mentioned speculation that the launch of Apple’s TV show brings Apple closer to the “long-rumored bid to offer a cable-like TV bundle.”
The show’s executive producers are Ben Silverman and Howard Owens. It is set to debut in 2017.